Ferrari Sport Wheelchairs - In my CAD II class we were assigned to design a product for a specific well-known brand, taking cues from their style and branding to design a product they wouldn't normally sell.
Ferrari Sport Wheelchairs - In my CAD II class we were assigned to design a product for a specific well-known brand, taking cues from their style and branding to design a product they wouldn't normally sell.
Ferrari Sport Wheelchairs - In my CAD II class we were assigned to design a product for a specific well-known brand, taking cues from their style and branding to design a product they wouldn't normally sell.
Ferrari Sport Wheelchairs - Illustrator Line Drawings
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Ferrari "Sportsedia" Athletic Wheelchair

Branding meets design in this project where I was assigned to take a well-known brand and design a line of three products that the company would not typically make. I chose Ferrari as the brand, and sport wheelchairs for the product line. Each "Sportsedia" (sport-chair) is inspired by the specific Ferrari pictured.

Alyssa Kane
Designer at Oysterbed Home San Francisco, CA